Collection | Creative Direction

Video Projects

Teamwork makes the dream work

Video production is an intensive group effort that can only be done at this level with the hard work of a dedicated team of very talented people. I have had the privilege of working with some exceptional people to bring these concepts to life.
HealthTrust University Conference 2019

Be the Catalyst

Breaking New ground

In 2019 we set out to redefine the General Session experience for our attendees with a new stage setup that included four 12' tall screens that spanned 180' and wrapped a full 180º around the audience. The immersive visuals created a new challenge – how do you create video content for multiple screens that are nearly three times wider than traditional aspect ratios? You get a crazy idea that breaks free from boundaries and a really talented team with the skills to pull it off.
In celebration of 20 years of service, HealthTrust President & CEO, Ed Jones, gave a passionate 30-minute presentation outlining the history of the company to an audience of over 4,000 attendees.

As the creator of the complex Keynote presentation deck, Mr. Jones put his trust in me to drive the show from behind the stage.
Explainer Videos

You're part of something bigger

Universal Mission

We created a series of explainer videos that helped members and prospects understand the value of committing to the collective power of the HealthTrust "universe". This project required us to solve for several uses at once so the content could be used as an explainer video on traditional 1080p screens as well as reformatted to fill the tradeshow booth video walls – one that used unique vertical proportions, and the other being a spread out mosaic.
HealthTrust University Conference 2018

Amplify Your Influence

Turn it Up!

This year we focused our attention on empowering our members with the tools and information they needed to have the tough conversations required to create change in their organization. Hosted in Music City, we leveraged the friendship of local Grammy Award winning producer, Joe West, to draw on the parallels of how we're able to create great things when a group of very talented professionals come together to play their part.
We closed the conference with the results of Joe's collaboration with the insanely talented musicians he assembled for this project, a music video for the song, "Amplify".
HealthTrust Advisor App

Now you have a seat at the table

We Hear you!

HealthTrust members voiced their desire to be involved in the decisionmaking process even if they weren't on one of the advisory boards. We created the HealthTrust Advisor app to give members an opportunity to share their feedback and weigh in on decisions that impact their facilities. This explainer video was used to create awareness about the new tool.
A clean animation style tells the story of how the app gives members from across the country the opportunity to be part of the conversation.
HealthTrust University Conference 2017

Navigating with Insight

We're Live!

We took the pilot theme from the ads and expanded into videos, wayfinding signage and all other touchpoints. The arrow from the tail of the HTU17 logo was used throughout in combination with radar maps and instrument panel imagery.
Roving cameramen captured some of the excitement of the event which was then shown back to the attendees as they settled into their seats each morning.